Choose carefully. Test small. Import with your eyes open.
Most people choose an import product because it looks cheap abroad. Then the real costs arrive: freight charged on size, not weight; duty, levies and VAT they never budgeted for; a shipment held at the port for a missing certificate; stock that sits unsold for months.
100 Products You Can Import & Sell Profitably in Kenya helps you avoid that. It is a practical, research-based guide written for Kenyan entrepreneurs who want to start or grow a small import business the careful way.
What’s inside the ebook
- 100 researched product opportunities in 10 categories: home storage, kitchen, cleaning, desk and phone accessories, travel, salon and barber tools, vehicle accessories, retail and packaging supplies, hand tools, and garden, craft, fitness and pet products.
- Every product entry shows: the opportunity, who buys it, what to source, where it could sell, the commercial checks, the risks, a small test to run before you order, and a go/no-go question.
- Dated marketplace observations for each product, so you start your research with real evidence, not guesswork.
- How to choose an opportunity: buyers, channels, whether to import or buy locally first, and how much capital you can really commit.
- How to validate demand before buying in bulk, using real orders, not likes.
- How to find and compare suppliers like for like, request quotations, and use Incoterms® 2020.
- Kenya import requirements explained: import duty bands, IDF, RDL, VAT, KEBS PVoC certificates of conformity, prohibited goods, and what to confirm with a licensed customs agent.
- Landed cost and profitability, step by step, with five fully worked examples, including one that ends in “do not import”.
- First-order planning: quantities, shipping methods, cash flow from deposit to customer payment, receiving and inspection, and when to reorder, revise or stop.
- Reference pages: master product index, cross-reference indexes by buyer and channel, before-you-pay checklist, glossary and sources.
Your 3 bonus tools
- Bonus 1: Product Selection & Demand Validation Workbook (Excel/Google Sheets + printable PDF). Set your limits, shortlist products, record competitor prices and customer interviews, run a demand test and score your options.
- Bonus 2: Supplier Verification & Negotiation Kit (editable Word file + PDF + supplier comparison spreadsheet). A sourcing brief, an RFQ template, an evidence checklist, a sample inspection record and 10 ready-to-adapt supplier messages.
- Bonus 3: First Import Order Planner & Shipment Tracker (Excel/Google Sheets + printable checklist). Track your budget, payments, documents, shipment timeline, receiving and inspection, and first-batch results.
Each bonus comes with instructions, a completed example and a blank version ready for your own business.
Works with the free Bizz.ke calculators
The guide shows you how to use the free Landed Cost Calculator and Product Profitability Calculator on Bizz.ke to cost your shipment and test your profit before you pay a deposit.
Who it is for
- Anyone thinking of starting an import business in Kenya
- Online sellers on WhatsApp, Instagram, TikTok and marketplaces looking for new products
- Shop owners who want to import directly instead of buying from wholesalers
- Side hustlers and employees planning a small, careful first import
Please note
The products in this guide are opportunities to investigate, not guaranteed winners. The guide does not promise income. It shows you how to check demand, costs and requirements before you spend money. Tax rates, regulations and prices were checked in October 2026 and can change; always confirm requirements for your exact product with KRA, KEBS and a licensed customs agent before you order.
Format: PDF ebook (readable on phone, tablet or computer) + bonus files in Excel/Google Sheets, Word and PDF. Instant download after purchase.
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